What does Certified Senders Alliance Mean and Why is it Important if You are an Email Sender?

Whether you’re an email veteran or just starting out in the email industry, there are a few terms that come up in conversations, webinars, or even blog topics. These terms are email deliverability, email authentication, compliance laws and to be more specific CANSPAM, SPF, DKIM, opt-in and more.

All of the terms are important in and of themselves and can have a whole separate blog post on each, but what is important to point out here is that all of these terms have something in common - that is to keep the email industry safe.

There are email industry rules and regulations put into place to keep everyone from the sender to the recipient safe. Something that isn’t talked about enough is the gold standard certification from Certified Sender Alliance (CSA).

What is Certified Senders Alliance (CSA)?

The Certified Senders Alliance (CSA) is an email marketing industry initiative that aims to improve the quality and trustworthiness of email communications. This initiative was started by eco - The Association of Internet Industry which was organized by a cooperation with the German Dialogmarketing Association in 2004. The DDV is the largest national consortium of dialog marketers in Europe.

Why was the Certified Senders Alliance created?

Certified Senders Alliance was created to set regular legal and technical quality standards to ensure the quality of commercials emails such as order confirmations, newsletters, invoices and more and businesses weren’t sending emails just to send them for sales benefits.

What are the benefits of being Certified Senders Alliance and working with Omnivery?

By being CSA certified Omnivery brings and maintains the following advantages to our customers:

1. Improved Email Deliverability: CSA members are generally trusted by email service providers (ESPs) and mailbox providers. This trust can result in better email deliverability rates, meaning your emails are more likely to land in the recipient's inbox rather than being marked as spam.
2. Reduced False Positives: CSA members are less likely to have their emails marked as spam by email filters and spam-detection systems. This can help reduce false positives, ensuring that legitimate emails reach the intended recipients.
3. Enhanced Reputation: Being part of the CSA can enhance your sender reputation. It demonstrates your commitment to responsible email marketing practices, which can boost your credibility in the eyes of both ESPs and recipients.
4. Reduced Costs: By improving email deliverability and reducing the risk of being marked as a spammer, you can save on the costs associated with managing deliverability issues, such as dealing with complaints or list cleaning.
5. Compliance with Email Regulations: CSA members are expected to adhere to industry best practices and email marketing regulations. Being part of CSA can help you stay compliant with these regulations, reducing the risk of legal issues related to your email marketing campaigns.
6. Collaboration and Networking: CSA membership often provides opportunities for collaboration and networking with other email marketers and industry experts. This can help you learn from others and share your own experiences and insights.

Final Thoughts

CSA membership is not free to us, and there are requirements and standards we have to meet to join. Additionally, maintaining CSA membership involves our ongoing efforts to uphold email marketing best practices and maintain a good sender reputation.

Our commitment to being a part of the CSA and upholding their standards is a major part of a foundation for better sending outcomes for our customers. To learn more about Omnivery visit us here and get started today.